8 essential reasons to migrate to Magento 2

There are over 300,000 shops using Magento 1.x. After the release of Magento 2 most of the Magento merchants expressed the same thought – Why should we move from Magento 1 to Magento 2?

Magento 2 – An Essential Digital Commerce Solution

All good software platforms continue to evolve based on the changing business needs. Magento 1 is a successful eCommerce platform. In fact it is #1 PLATFORM IR TOP 1000 – 2015 and #1 PLATFORM IR B2B 300 – 2015.

Magento 2 is the next natural step in the evolution. It has been designed to overcome some of the key challenges in Magento 1.

1. Modernized Technology Stack 

Magento 2 has upgraded the minimum versions of the technology stack. This means for e.g. that PHP 5.5 is the minimum version supported. Likewise MySQL 5.6, HTML5, CSS3 are now standard.

2. Better Performance and Scalability

The most important feature of Magento 2 is the built-in full page cache. This FPC supports varnish as back-end.

The load time for the home, product and category pages on the first view will be fast (less than 1.5 sec per page) and faster when the cache is enabled (less than 0.75 sec per page).

Magento 2.x is also compatible with varnish 4, and the HHVM 3.6 which enables to compile PHP code on the fly. Magento 2 will be faster than Magento 1 because there’s a lot more front-end stuff that gets pre-compiled or done with AJAX in Magento 2.

It is possible to do database sharing by functional area. (i.e.) the product information is stored in a different DB server and this retrieves product information faster for users who are browsing for that information.

On the other hand, check out information can be stored in another DB server, making check out process smooth and seamless.This enables scaling.

3. Quicker Page load

Magento 1.x need dozens of JS to be loaded just to build a single page. This has been reduced in Magento 2 making the page load faster.

JavaScript management has been improved with the move from prototype JS to JQuery and Require JS. JavaScript Bundling has also been implemented to reduce the page load time.

4. Smooth Customization

The code base has been re-structured so that everything specific to a module resides under a single directory for that module. Magento 2.x now uses the defacto PHP package manager, Composer (https://getcomposer.org/), to manage the installation of modules.

The business logic and presentation logic have also been separated so that it is easy to customize and maintain customization even when product patches are installed.

5. Seamless Integration of Third Party Modules

Magento 2 has published well-defined APIs that serve as interface to modules.

This ensures that code changes within the module do not affect external modules and vice versa. This helps in customizing and enhancing the modules.

6. Clean, Modern Code Base

The bad and legacy code is removed in Magento 2. There’s no easy way to leave the non-optimized code in place for Magento 2 sites.

7. Easier Installations and Upgrades

Magento 2 has been designed to make installing patches and upgrades easier.  This greatly helps merchants because it is important for them to keep upgrading to the latest versions in order to enjoy the latest product features and functionalities. Easier installations also enables smooth installations of security patches improving site security.

8. Minimizes Testing Efforts

Magento 2 has been developed  using modern automated test strategies. This means that developers can now write test cases to ensure that the customizations they have done has not broken any of the core functionalities .

Now functional testing can be done using Magento Test Framework (MTF).  MTF is an open source cross-platform solution (that is, does not depend on a specific operating system).  MTF enables you to quickly develop functional tests for the Magento application. These tests can be performed at any time. You can run a single test independently, many tests together (that is, a test suite), or you can run all available tests.

MTF minimizes the effort of user interaction testing. 

Perfect Time M1 to M2

Merchants are embracing Magento 2 and if you are looking to stay at the top of your game, NOW is the time to do the upgrade.

It is best to go with Magento 2 trained Solution Partners and who have Magento Certified Developers in the migration team.Such partners understand the complexities and intricacies of migrating from Magento 1.x to Magento 2.


Improve Website ranking in 5 easy way

As you can see, to reach the top 10 SERPs in less than 1 year, takes lots of hard work, skill, and sometimes luck. And this takes us back to the topic of today’s discussion on how to improve your Google ranking.

So, if you want to boost sales and conversions by taking your website to the first page of Google, here are five steps you should take.

1. Start with a Sound Foundation

Poor website structure and information architecture can doom even the best SEO campaigns.

If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer.

Think about “usability first” on a mobile platform. That is the pathway to success.

Perform a Technical SEO Audit

The Google algorithm incorporates hundreds (if not thousands) of signals, plus machine learning to determine search rankings.

That said, tending to the SEO basics will give you an advantage over many competitors.

Here’s a step by step process to follow.

Fix Duplicate Content

Duplicate content issues are often related to technical issues. The most common being multiple versions of the same page.

For example, http://www.yousite.com, https://www.yousite.com, http://yousite.com, and https://yousite.com would be considered by Google as four different pages with identical content.

This can be resolved by setting the proper redirect rules in your .htaccess file
2. Optimize for Mobile

With Google rolling out the mobile-first index, your website needs to pass the Mobile-Friendly Test.

According to Google:

“… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…”

In order to avoid a mobile ranking meltdown, you should double down on mobile tasks and performance.

Tasks

Think about what users want to do on your site, once they land on it. They need to be able to perform those basic tasks smoothly and without difficulties, even while multi-tasking.

What are the first three to five objectives of your site’s visitors? Ensure they can be accomplished on your mobile site effortlessly.

Performance

Do your visitors find themselves scrolling endlessly to access the services or products that you offer?

Link Building for Beginners: How to Get Started
Want to build a strong foundation in link building and get the basics right? This guide will help set you up for link building success.

Do images bog down loading times on your website?

Did you know that Google will be using page speed as a mobile search ranking factor, starting in July?

Loading time is a huge factor on mobile devices, particularly since most of the connections on mobile tend to be slower than those of PCs.

3. Optimize for Speed

For both mobile or desktop, you must continuously monitor the speed and keep improving it.

Use the Google PageSpeed tool to benchmark performance.

Here’s how you can execute page speed optimization:

Image File Size

Use your favorite image editing program.

Before uploading, you can further optimize your image by using an image compression and optimizer tool.

Lastly, always confirm that the dimensions of the image fit into the reserved image space to retain a clean, structured look on your live webpage

Browser Caching

When a web browser loads a page, it loads a number of resources. Browser caching stores these resource files locally on the users’ computer. That way, when a user navigates to a new page, those resources need not be loaded again.

For most sites, the best way to enable browser caching is by adding code to the web host/server .htaccess file.

For WordPress, there are plugins available to accomplish this.

Script Handling

Before loading countless JS and CSS files to enhance your site, make sure that you actually need those extra augmentations as they end up slowing down your website.

You can also minify your files by stripping comments, for instance, to keep things running fast.

If it’s possible to merge several scripts into a single file, go for it. That way, there will only be one retrieving call to the server to load all the scripts.

4. Work on the Links

Both internal and external links continue to have a huge influence on how your website ranks.

Here are a few tips for polishing up your link game:

Fix Broken Links

Many website owners have a habit of ignoring broken links. This can create a less than ideal user experience.

By running a crawl on your site with tools like W3C Link Checker, you can easily spot the 404 errors and fix them.

Exact Match Anchor Text

Abuse of exact match anchor text can be poison as an external linking strategy but still plays a big role when selecting internal anchor text.

As with anything, don’t be spammy, but if it’s relevant – use it.

Turn Site Mentions into Links

Get notice of mentions of your site by setting a Google Alert.

This will help you keep track of your brand mentions across the web.

In cases where the mentions are unlinked, contact the webmaster and request they turn the mention into a link.

5. On-Page Optimization

Google wants to help you out here. They have produced a Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search.

As with website architecture, just doing the basics, as explained in this guide, will put you head and shoulders above many of your competitors.

Best Practices

Tell Google What Your Pages Are About

Do this by adding structured data throughout your site. That way, Google can easily understand what each page is about.

Schema is the format preferred by Google.

Schema types include recipes, businesses, products, authors, and more.

Create Unique, Brief & Descriptive Titles

Create a title that is natural and descriptive as opposed to a series of keywords.

Every page needs a unique title.

Craft ‘Clickable’ Meta Descriptions

Even though meta descriptions don’t have a direct impact on your website’s ranking, they play a significant role in CTR. This, in turn, can increase your traffic.

So, make sure all descriptions are both unique and irresistible to click. If you don’t use a description or if Google doesn’t like your description, they will auto-generate one.

Conclusion

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view.

The strategies mentioned above aren’t sexy or new. They do, however, require work and a continual investment of resources.

NEPLYN: No 1 “SEO Marketing Agency”

SEO is something dynamic and as such, it needs to change and adapt all the time. Not only because SEO rules are changing but also because the competition is changing and also the company is changing. All those 3 changes need to reflect in SEO.

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

It includes SEO Entities Definition, services set up to begin collecting vital information with regards to our ranking on search engines and the performance of our entities. This will allow us to perform a preliminary analysis and come-up with the right SEO strategy.

The next and most important step is to identify our short tail keywords. These are the most difficult and more valuable keywords. They usually consist of keywords/topics that target pages of high commercial value such as the home page, services and e-commerce pages of interest.

After we have the correct keywords, it’s time to get our hands dirty with a Content Strategy and in-depth Keyword Research.

Next step, based on our scope, pool size and preliminary keyword research is to set our KPIs and goals for the SEO campaign, which will allow us to track our progress and evaluate the results of Search Engine Optimization.

The Stages of a SEO Strategy in details:

Stage 0 – SEO Entities Definition
Stage 1 – Setup which is about collecting vital information to perform a preliminary analysis and come-up with the right strategy.
Stage 2 – Static Content Structure & KW Research. The first and most important step is to find some Short Tails. These are the most difficult and more valuable keywords. They usually consist of keywords/topics that target pages of high commercial value such as the home page, services and ecommerce pages of interest.
Stage 3 – Blog Content Strategy & KW Research. Now it is time to get our hands dirty, but before we do we must first make clear a few more things.
Stage 4 – KPIs & Goal Setting. Next step, based on our scope, pool size and preliminary keyword research is to set our KPIs and goals for the seo campaign. Usually for SEO Campaigns we use the following KPIs:
Avg. Position for Desired Keywords & Click Through Rate
Weekly Organic Traffic
Conversion Rates of Organic Traffic (are usually lower than those of PPC)
Direct Conversions
Assisted Conversions
LTV of customers who have engaged with the brand through the organic SERPs.

One SEO Strategy fits all #not

Be aware that some of your products may require a different SEO strategy as different products may have different competitors, scope or characteristics. Thus, there are cases where for different products we need to create a DIFFERENT SEO plan. That said, it’s very important to concentrate on product or service CATEGORIES rather than products themselves. Additional to the products, you should consider an SEO plan for the company’s brand as well.

Google’s Ranking Working Factors in 2019

Want to get your website to the top of Google’s search results? You can do it—if you understand what it takes to rank in 2019. Although Google keeps its official list of ranking factors a secret, the key to get your business to rank higher on Google is not as mysterious as it may seem. In fact, we’ve cracked the code, and have a bunch of SEO case studies to prove it.

At NEPLYN, we are search engine detectives, sleuthing out all the possible ranking factors Google uses. But we don’t do it alone! We collect tons of data and use industry-leading SEO tools such as Moz as well as our own proprietary data platform to help unravel the great mystery of the digital age that is Google’s algorithm for ranking factors.

We hate to break it to you, but if you’re not on the first page of Google, you’re losing sales to your competitors. A whopping 97 percent of people DON’T click past the first page of results. Can you think of the last time you did?

Understandably, business owners are determined to get their business to rank higher on Google, ideally in the first three organic listings. To do this, it’s important that you understand the uncovered Google ranking signals, and optimize your pages for the best chance of being displayed to potential customers.

How Does Google Ranking Work in 2019?

Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. It also uses latent semantic indexing, which uses search intent as an indicator of what results are the most relevant.

Google built its current algorithm around RankBrain, a machine learning (AI) algorithm Google uses to help sort and improve the search results. Backlinko condensed it pretty well:

In short, RankBrain tweaks the algorithm on its own.

Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, etc.

Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.

rankbrain process for google