Want to get your website to the top of Google’s search results? You can do it—if you understand what it takes to rank in 2019. Although Google keeps its official list of ranking factors a secret, the key to get your business to rank higher on Google is not as mysterious as it may seem. In fact, we’ve cracked the code, and have a bunch of SEO case studies to prove it.
At NEPLYN, we are search engine detectives, sleuthing out all the possible ranking factors Google uses. But we don’t do it alone! We collect tons of data and use industry-leading SEO tools such as Moz as well as our own proprietary data platform to help unravel the great mystery of the digital age that is Google’s algorithm for ranking factors.
We hate to break it to you, but if you’re not on the first page of Google, you’re losing sales to your competitors. A whopping 97 percent of people DON’T click past the first page of results. Can you think of the last time you did?
Understandably, business owners are determined to get their business to rank higher on Google, ideally in the first three organic listings. To do this, it’s important that you understand the uncovered Google ranking signals, and optimize your pages for the best chance of being displayed to potential customers.
How Does Google Ranking Work in 2019?
Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. It also uses latent semantic indexing, which uses search intent as an indicator of what results are the most relevant.
Google built its current algorithm around RankBrain, a machine learning (AI) algorithm Google uses to help sort and improve the search results. Backlinko condensed it pretty well:
In short, RankBrain tweaks the algorithm on its own.
Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, etc.
Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.